IMP studies: A bridge between tradition and innovation

Industrial Marketing Management 2013 / 10 Vol. 42; Iss. 7

IMP studies: A bridge between tradition and innovation

Cantù, Chiara, Corsaro, Daniela, Fiocca, Renato, Tunisini, Annalisa
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Volume:
42
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2013.07.021
Date:
October, 2013
File:
PDF, 251 KB
english, 2013
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