Attitude toward the Ad: An Assessment of Diverse...

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

T. J. Madden, C. T. Allen, J. L. Twible
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Volume:
25
Year:
1988
Language:
english
DOI:
10.2307/3172527
File:
PDF, 1.98 MB
english, 1988
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