Volume 25; Issue 3

Journal of Marketing Research

Volume 25; Issue 3

1

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

T. J. Madden, C. T. Allen, J. L. Twible

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.98 MB

english, 1988

2

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes

Lawrence J. Marks and Michael A. Kamins

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 3.04 MB

english, 1988

3

The Electronic Business Information Sourcebookby John F. Wasik

Review by: Charles D. Schewe

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 539 KB

english, 1988

4

Proceedings of the Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing

Review by: Frank Carmone

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 541 KB

english, 1988

5

Front Matter

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.42 MB

english, 1988

6

Completely Unacceptable Levels in Conjoint Analysis: A Cautionary Note

Paul E. Green, Abba M. Krieger and Pradeep Bansal

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.29 MB

english, 1988

7

The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazinesby Jacob Jacoby; Wayne D. Hoyer

Review by: Marian Friestad

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 534 KB

english, 1988

8

Back Matter

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.40 MB

english, 1988

9

Disaggregate Tree-Structured Modeling of Consumer Choice Data

Imran S. Currim, Robert J. Meyer and Nhan T. Le

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 2.24 MB

english, 1988

10

Prodas 3.2 [Computer Software]

Review by: R. Kirk Steinhorst

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 717 KB

english, 1988

11

Books and Software Received

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 358 KB

english, 1988

12

Graph in the Box, Version 2;Boeing Graph [Computer Software];Harvard Graphics, Version 2.0;Freelance Plus [Computer Software];Chartmaster, Version 6.2;Giraph [Computer Software]

Review by: Scott M. Smith

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 713 KB

english, 1988

13

New Product Preannouncing Behavior: A Market Signaling Study

Jehoshua Eliashberg and Thomas S. Robertson

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 2.05 MB

english, 1988

14

Implications of Market Structure for Elasticity Structure

Gary J. Russell and Ruth N. Bolton

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 2.44 MB

english, 1988

15

The Specification of Aggregate Market Modelsby John Saunders

Review by: Dale F. Duhan

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 540 KB

english, 1988

16

Erratum: Market Response, Competitive Behavior, and Time-Series Analysis

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 215 KB

english, 1988

17

High Visibilityby Irving J. Rein; Philip Kotler; Martin R. Stoller

Review by: Gene R. Laczniak

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 630 KB

english, 1988

18

Estimating an Autoregressive Current Effects Model of Sales Response When Observations Are Aggregated over Time: Least Squares versus Maximum Likelihood

Wilfried R. Vanhonacker

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.17 MB

english, 1988

19

The Group Depth Interview: Principles and Practiceby Alfred E. Goldman; Susan Schwartz McDonald

Review by: Edward F. Fern

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 795 KB

english, 1988

20

The Impact of Inferences on Product Evaluations: Replication and Extension

Jeen-Su Lim, Richard W. Olshavsky and John Kim

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 1.25 MB

1988

21

The Impact of Inferences on Product Evaluations: Replication and Extension

Jeen-Su Lim, Richard W. Olshavsky and John Kim

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.25 MB

english, 1988

22

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes

Marks, Lawrence J., Kamins, Michael A.

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.93 MB

english, 1988

23

Estimating an Autoregressive Current Effects Model of Sales Response when Observations are Aggregated over Time: Least Squares versus Maximum Likelihood

Vanhonacker, Wilfried R.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 809 KB

1988

24

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”

Madden, Thomas J., Allen, Chris T., Twible, Jacquelyn L.

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.32 MB

english, 1988

25

Book Review: Prodas 3.2, Conceptual Software

Steinhorst, R. Kirk

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 464 KB

english, 1988

26

Disaggregate Tree-Structured Modeling of Consumer Choice Data

Currim, Imran S., Meyer, Robert J., Le, Nhan T.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 1.41 MB

1988

27

Erratum

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 292 KB

1988

28

The Impact of Inferences on Product Evaluations: Replication and Extension

Lim, Jeen-Su, Olshavsky, Richard W., Kim, John

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 842 KB

1988

29

Book Review: Proceedings of the Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 423 KB

1988

30

Book Review: High Visibility

Laczniak, Gene R.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 419 KB

1988

31

Book Review: The Specification of Aggregate Market Models

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 405 KB

1988

32

Book Review: The Group Depth Interview: Principles and Practice

Fern, Edward F.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 581 KB

1988

33

Book Review: The Electronic Business Information Sourcebook

Schewe, Charles D.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 404 KB

1988

34

Book Review: The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines

Friestad, Marian

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 418 KB

1988

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