Integrated approach to understanding consumer behavior at...

Journal of Consumer Marketing 2008 / 10 Vol. 25; Iss. 7

Integrated approach to understanding consumer behavior at bottom of pyramid

Pitta, Dennis, Subrahmanyan, Saroja, Tomas Gomez‐Arias, J.
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Volume:
25
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760810915617
Date:
October, 2008
File:
PDF, 155 KB
english, 2008
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