Developing BTB relationships through direct marketing: customers' perceptions
Palmer, Adrian, Reis, Raquel, Oates, Caroline, McGuinness, Martina, Elliott, DominicVolume:
3
Language:
english
Journal:
Direct Marketing: An International Journal
DOI:
10.1108/17505930910985143
Date:
August, 2009
File:
PDF, 104 KB
english, 2009