Building corporate branding through internal marketing: the...

Journal of Product & Brand Management 2006 / 01 Vol. 15; Iss. 1

Building corporate branding through internal marketing: the case of the UK retail bank industry

Papasolomou, Ioanna, Vrontis, Demetris
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Volume:
15
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420610650864
Date:
January, 2006
File:
PDF, 128 KB
english, 2006
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