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Using Online Conversations to Study Word-of-Mouth...

Using Online Conversations to Study Word-of-Mouth Communication

Godes, David, Mayzlin, Dina
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Volume:
23
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0071
Date:
November, 2004
File:
PDF, 319 KB
english, 2004
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