Volume 23; Issue 4

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Marketing Science
Volume 23; Issue 4

Marketing Science

Volume 23; Issue 4

1

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Van den Bulte, Christophe, Stremersch, Stefan

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 183 KB

english, 2004

2

Do Returns Policies Intensify Retail Competition?

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 66 KB

english, 2004

3

Reply to “Do Returns Policies Intensify Retail Competition?”

Padmanabhan, V., Png, I. P. L.

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 89 KB

english, 2004

4

Modeling Online Browsing and Path Analysis Using Clickstream Data

Montgomery, Alan L., Li, Shibo, Srinivasan, Kannan, Liechty, John C.

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 266 KB

english, 2004

5

Using Online Conversations to Study Word-of-Mouth Communication

Godes, David, Mayzlin, Dina

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 319 KB

english, 2004

6

Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing

Grewal, Rajdeep, Cote, Joseph A., Baumgartner, Hans

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 256 KB

english, 2004

7

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 255 KB

english, 2004

8

An Empirical Analysis of Territorial Encroachment Within Franchised and Company-Owned Branded Chains

Kalnins, Arturs

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 193 KB

english, 2004

9

Advertising in a Distribution Channel

Shaffer, Greg, Zettelmeyer, Florian

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 190 KB

english, 2004

10

Advertising in a Distribution Channel

Greg Shaffer and Florian Zettelmeyer

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.05 MB

english, 2004

11

Market Roll-Out and Retailer Adoption for New Brands

Bronnenberg, Bart J., Mela, Carl F.

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 754 KB

english, 2004

12

Modeling Online Browsing and Path Analysis Using Clickstream Data

Alan L. Montgomery, Shibo Li, Kannan Srinivasan and John C. Liechty

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.52 MB

english, 2004

13

Market Roll-Out and Retailer Adoption for New Brands

Bart J. Bronnenberg and Carl F. Mela

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 4.03 MB

english, 2004

14

Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing

Rajdeep Grewal, Joseph A. Cote and Hans Baumgartner

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.82 MB

english, 2004

15

Buyer Search Costs and Endogenous Product Design

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.26 MB

english, 2004

16

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.08 MB

english, 2004

17

Reply to "Do Returns Policies Intensify Retail Competition?"

V. Padmanabhan and I. P. L. Png

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 826 KB

english, 2004

18

Back Matter

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 1.52 MB

english, 2004

19

Customizing Promotions in Online Stores

Jie Zhang and Lakshman Krishnamurthi

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.65 MB

english, 2004

20

Editorial: The Impact of Advancing Technology on Marketing and Academic Research

Steven M. Shugan

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 1.71 MB

english, 2004

21

An Empirical Analysis of Territorial Encroachment within Franchised and Company-Owned Branded Chains

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.09 MB

english, 2004

22

Using Online Conversations to Study Word-of-Mouth Communication

David Godes and Dina Mayzlin

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.06 MB

english, 2004

23

Front Matter

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.56 MB

english, 2004

24

Customizing Promotions in Online Stores

Zhang, Jie, Krishnamurthi, Lakshman

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 283 KB

english, 2004

25

Focus on Authors

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 100 KB

english, 2004

26

Buyer Search Costs and Endogenous Product Design

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 191 KB

english, 2004

27

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Christophe van den Bulte and Stefan Stremersch

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.40 MB

english, 2004

28

Do Returns Policies Intensify Retail Competition?

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 606 KB

english, 2004