The effect of relationship marketing orientation on...

Journal of Services Marketing 2002 / 12 Vol. 16; Iss. 7

The effect of relationship marketing orientation on business performance in a service‐oriented economy

Sin, Leo Y.M., Tse, Alan C.B., Yau, Oliver H.M., Lee, Jenny S.Y., Chow, Raymond
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Volume:
16
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040210447360
Date:
December, 2002
File:
PDF, 163 KB
english, 2002
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