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Volume 16; Issue 7
Main
Journal of Services Marketing
Volume 16; Issue 7
Journal of Services Marketing
Volume 16; Issue 7
1
The effect of relationship marketing orientation on business performance in a service‐oriented economy
Sin, Leo Y.M.
,
Tse, Alan C.B.
,
Yau, Oliver H.M.
,
Lee, Jenny S.Y.
,
Chow, Raymond
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 163 KB
Your tags:
english, 2002
2
Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship
Gounaris, Spiros P.
,
Venetis, Karin
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 189 KB
Your tags:
english, 2002
3
Building customer relationships: an inventory of service providers’ objectives and practices
Claycomb, Cindy
,
Martin, Charles L.
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 235 KB
Your tags:
english, 2002
4
Relationship marketing and a new economy: it’s time for de‐programming
Gummesson, Evert
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 171 KB
Your tags:
english, 2002
5
Customer‐relationship levels – from spurious to true relationships
Liljander, Veronica
,
Roos, Inger
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 268 KB
Your tags:
english, 2002
6
The future of relationship marketing
Sheth, Jagdish N.
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 159 KB
Your tags:
english, 2002
7
Curing and caring in surgical services: a relationship approach
Orava, Markus
,
Tuominen, Pekka
Journal:
Journal of Services Marketing
Year:
2002
Language:
english
File:
PDF, 170 KB
Your tags:
english, 2002
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