The emergence of the new service marketing: Nordic School...

Journal of Service Management 2012 / 08 Vol. 23; Iss. 4

The emergence of the new service marketing: Nordic School perspectives

Gummesson, Evert, Gummesson, Evert, Grönroos, Christian
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Volume:
23
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/09564231211260387
Date:
August, 2012
File:
PDF, 119 KB
english, 2012
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