“I think I can…I think I can”: The impact of perceived selling efficacy and deal disclosure on salesperson escalation of commitment
Bonney, Leff, Plouffe, Christopher R., Wolter, JeremyVolume:
43
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2014.04.010
Date:
July, 2014
File:
PDF, 966 KB
english, 2014