“I think I can…I think I can”: The impact of perceived...

“I think I can…I think I can”: The impact of perceived selling efficacy and deal disclosure on salesperson escalation of commitment

Bonney, Leff, Plouffe, Christopher R., Wolter, Jeremy
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Volume:
43
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2014.04.010
Date:
July, 2014
File:
PDF, 966 KB
english, 2014
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