The Use of Created Versus Celebrity Spokespersons in...

Journal of Consumer Marketing 1992 / 04 Vol. 9; Iss. 4

The Use of Created Versus Celebrity Spokespersons in Advertisements

Tom, Gail, Clark, Rebecca, Elmer, Laura, Grech, Edward, Masetti, Joseph, Sandhar, Harmona
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Volume:
9
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769210037088
Date:
April, 1992
File:
PDF, 504 KB
english, 1992
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