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“Top 10” reasons: When adding persuasive arguments reduces persuasion
Weaver, Kimberlee, Hock, Stefan J., Garcia, Stephen M.Volume:
27
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9286-1
Date:
March, 2016
File:
PDF, 223 KB
english, 2016