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Volume 27; Issue 1
Main
Marketing Letters
Volume 27; Issue 1
Marketing Letters
Volume 27; Issue 1
1
Falling in love with brands: a dynamic analysis of the trajectories of brand love
Langner, Tobias
,
Bruns, Daniel
,
Fischer, Alexander
,
Rossiter, John R.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 459 KB
Your tags:
english, 2016
2
“Top 10” reasons: When adding persuasive arguments reduces persuasion
Weaver, Kimberlee
,
Hock, Stefan J.
,
Garcia, Stephen M.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 223 KB
Your tags:
english, 2016
3
Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Jeong, Hyewook G.
,
Drolet, Aimee
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 193 KB
Your tags:
english, 2016
4
Powerlessness following service failure and its implications for service recovery
Wong, Jimmy
,
Newton, Joshua D.
,
Newton, Fiona J.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 558 KB
Your tags:
english, 2016
5
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
Saridakis, Charalampos
,
Baltas, George
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 214 KB
Your tags:
english, 2016
6
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
He, Yi
,
Chen, Qimei
,
Tam, Leona
,
Lee, Ruby P.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 252 KB
Your tags:
english, 2016
7
Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils
,
Eggers, Felix
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 384 KB
Your tags:
english, 2016
8
The impact of social media conversations on consumer brand choices
Liu, Yizao
,
Lopez, Rigoberto A.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 320 KB
Your tags:
english, 2016
9
Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect
Kim, Young Doo
,
Ha, Young-Won
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 255 KB
Your tags:
english, 2016
10
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
Klein, Kristina
,
Melnyk, Valentyna
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 532 KB
Your tags:
english, 2016
11
Assessing the enduring impact of influential papers
Eisend, Martin
,
Lehmann, Donald R.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 340 KB
Your tags:
english, 2016
12
To Groupon or not to Groupon: The profitability of deep discounts
Edelman, Benjamin
,
Jaffe, Sonia
,
Kominers, Scott Duke
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 322 KB
Your tags:
english, 2016
13
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
Kim, Yuna
,
Slotegraaf, Rebecca J.
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 262 KB
Your tags:
english, 2016
14
Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy
Song, Ji Hee
,
Kim, Hye Young
,
Kim, Sahangsoon
,
Lee, Sung Won
,
Lee, Jong-Ho
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 233 KB
Your tags:
english, 2016
15
Death-related publicity as informational advertising: evidence from the music industry
Brandes, Leif
,
Nüesch, Stephan
,
Franck, Egon
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 350 KB
Your tags:
english, 2016
16
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
,
Pratiwi, Loren
Journal:
Marketing Letters
Year:
2016
Language:
english
File:
PDF, 276 KB
Your tags:
english, 2016
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