Volume 27; Issue 1

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Marketing Letters
Volume 27; Issue 1

Marketing Letters

Volume 27; Issue 1

1

Falling in love with brands: a dynamic analysis of the trajectories of brand love

Langner, Tobias, Bruns, Daniel, Fischer, Alexander, Rossiter, John R.

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 459 KB

english, 2016

2

“Top 10” reasons: When adding persuasive arguments reduces persuasion

Weaver, Kimberlee, Hock, Stefan J., Garcia, Stephen M.

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 223 KB

english, 2016

3

Variety-seeking as an emotional coping strategy for chronically indecisive consumers

Jeong, Hyewook G., Drolet, Aimee

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 193 KB

english, 2016

4

Powerlessness following service failure and its implications for service recovery

Wong, Jimmy, Newton, Joshua D., Newton, Fiona J.

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 558 KB

english, 2016

5

Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market

Saridakis, Charalampos, Baltas, George

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 214 KB

english, 2016

6

Managing sub-branding affect transfer: the role of consideration set size and brand loyalty

He, Yi, Chen, Qimei, Tam, Leona, Lee, Ruby P.

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 252 KB

english, 2016

7

Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs

Wlömert, Nils, Eggers, Felix

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 384 KB

english, 2016

8

The impact of social media conversations on consumer brand choices

Liu, Yizao, Lopez, Rigoberto A.

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 320 KB

english, 2016

9

Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect

Kim, Young Doo, Ha, Young-Won

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 255 KB

english, 2016

10

Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products

Klein, Kristina, Melnyk, Valentyna

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 532 KB

english, 2016

11

Assessing the enduring impact of influential papers

Eisend, Martin, Lehmann, Donald R.

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 340 KB

english, 2016

12

To Groupon or not to Groupon: The profitability of deep discounts

Edelman, Benjamin, Jaffe, Sonia, Kominers, Scott Duke

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 322 KB

english, 2016

13

Brand-embedded interaction: a dynamic and personalized interaction for co-creation

Kim, Yuna, Slotegraaf, Rebecca J.

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 262 KB

english, 2016

14

Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy

Song, Ji Hee, Kim, Hye Young, Kim, Sahangsoon, Lee, Sung Won, Lee, Jong-Ho

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 233 KB

english, 2016

15

Death-related publicity as informational advertising: evidence from the music industry

Brandes, Leif, Nüesch, Stephan, Franck, Egon

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 350 KB

english, 2016

16

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix, Pratiwi, Loren

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 276 KB

english, 2016