Die neue Rolle des Marketing im Buying Center bei...

Marketing Review St. Gallen 2013 / 04 Vol. 30; Iss. 4

Die neue Rolle des Marketing im Buying Center bei industriellen ICT-Investitionen

Bigler, Lukas, Drenth, Randy
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Volume:
30
Language:
german
Journal:
Marketing Review St. Gallen
DOI:
10.1365/s11621-013-0255-5
Date:
April, 2013
File:
PDF, 827 KB
german, 2013
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