Die Bedeutung von B2B-Marken im Kaufentscheidungsprozess...

Marketing Review St. Gallen 2013 / 04 Vol. 30; Iss. 4

Die Bedeutung von B2B-Marken im Kaufentscheidungsprozess industrieller Käufer

Wolf, Annett, Brusendorf, Cindy
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Volume:
30
Language:
german
Journal:
Marketing Review St. Gallen
DOI:
10.1365/s11621-013-0260-8
Date:
April, 2013
File:
PDF, 775 KB
german, 2013
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