The Effect of Information Overload on the Innovation Choice...

The Effect of Information Overload on the Innovation Choice Process

Herbig, Paul A., Kramer, Hugh
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Volume:
11
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769410058920
Date:
June, 1994
File:
PDF, 42 KB
english, 1994
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