Do logo redesigns help or hurt your brand? The role of...

Journal of Product & Brand Management 2010 / 04 Vol. 19; Iss. 2

Do logo redesigns help or hurt your brand? The role of brand commitment

Walsh, Michael F., Page Winterich, Karen, Mittal, Vikas
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Volume:
19
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421011033421
Date:
April, 2010
File:
PDF, 141 KB
english, 2010
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