Country of origin effects: a literature review

Marketing Intelligence & Planning 1998 / 06 Vol. 16; Iss. 3

Country of origin effects: a literature review

Al‐Sulaiti, Khalid I., Baker, Michael J.
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Volume:
16
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634509810217309
Date:
June, 1998
File:
PDF, 456 KB
english, 1998
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