“We must have the wrong consumers” – a case study on new...

British Food Journal 2014 / 04 Vol. 116; Iss. 4

“We must have the wrong consumers” – a case study on new food product development failure

Ryynänen, Toni, Hakatie, Annaleena
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
116
Language:
english
Journal:
British Food Journal
DOI:
10.1108/bfj-08-2012-0215
Date:
April, 2014
File:
PDF, 118 KB
english, 2014
Conversion to is in progress
Conversion to is failed