A dual-system approach to understanding “generation Y”...

Journal of Consumer Marketing 2013 / 10 Vol. 30; Iss. 6

A dual-system approach to understanding “generation Y” decision making

Viswanathan, Vijay, Jain, Varsha
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Volume:
30
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-07-2013-0649
Date:
October, 2013
File:
PDF, 154 KB
english, 2013
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