Modeling customer satisfaction and loyalty: survey data...

Journal of Services Marketing 2012 / 05 Vol. 26; Iss. 3

Modeling customer satisfaction and loyalty: survey data versus data mining

Baumann, Chris, Elliott, Greg, Burton, Suzan
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Volume:
26
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876041211223951
Date:
May, 2012
File:
PDF, 227 KB
english, 2012
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