Practice Prize Paper —Marketing's Profit...

Marketing Science 2011 / 07 Vol. 30; Iss. 4

Practice Prize Paper —Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Wiesel, Thorsten, Pauwels, Koen, Arts, Joep
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0612
Date:
July, 2011
File:
PDF, 285 KB
english, 2011
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