A Global Look at Consumer Involvement and Use of Products

A Global Look at Consumer Involvement and Use of Products

Zaichkowsky, Judith L., Sood, James H.
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Volume:
6
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/EUM0000000001500
Date:
January, 1989
File:
PDF, 1000 KB
english, 1989
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