Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna, Levy, ShalomVolume:
30
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-06-2013-0582
Date:
October, 2013
File:
PDF, 194 KB
english, 2013