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Moderating effect of cultural values on decision making of gift‐giving from a perspective of self‐congruity theory: an empirical study from Chinese context
Liu, ShiXiong, Lu, YanXiong, Liang, QiuPing, Wei, ErYueVolume:
27
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761011086353
Date:
November, 2010
File:
PDF, 331 KB
english, 2010