Early-Entrant Advantage, Word-of-Mouth Communication, Brand...

Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process

Rajdeep Grewal, Thomas W. Cline and Anthony Davies
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Volume:
13
Year:
2003
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480209
File:
PDF, 408 KB
english, 2003
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