Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process
Rajdeep Grewal, Thomas W. Cline and Anthony DaviesVolume:
13
Year:
2003
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480209
File:
PDF, 408 KB
english, 2003