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Consumers in Cyberspace || Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects
Andrew D. Gershoff, Ashesh Mukherjee and Anirban MukhopadhyayVolume:
13
Year:
2003
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480434
File:
PDF, 540 KB
english, 2003