Cognitive Moderators of Negative-Emotion Effects:...

Journal of Consumer Research 1996 / 03 Vol. 22; Iss. 4

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

John P. Murry, Jr. and Peter A. Dacin
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Volume:
22
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489792
Date:
March, 1996
File:
PDF, 288 KB
english, 1996
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