Volume 22; Issue 4

Journal of Consumer Research

Volume 22; Issue 4
1

Figures of Rhetoric in Advertising Language

Edward F. McQuarrie and David Glen Mick
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 1.36 MB
english, 1996
2

Back Matter

Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 335 KB
english, 1996
4

Figures of Rhetoric in Advertising Language

McQuarrie, Edward F., Mick, David Glen
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 1.26 MB
english, 1996
5

Cue Representation and Selection Effects of Arousal on Persuasion

Pham, Michel Tuan
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 1.07 MB
english, 1996
8

Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle

Thompson, Craig J.
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 1.55 MB
english, 1996
9

Front Matter

Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 296 KB
english, 1996
11

Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle

Craig J. Thompson
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 883 KB
english, 1996
12

Moderators of the Impact of Self-Reference on Persuasion

Joan Meyers-Levy and Laura A. Peracchio
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 1.66 MB
english, 1996
13

Volume Information

Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 397 KB
english, 1996
15

Cue Representation and Selection Effects of Arousal on Persuasion

Michel Tuan Pham
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 648 KB
english, 1996
17

Moderators of the Impact of Self-Reference on Persuasion

Meyers-Levy, Joan, Peracchio, Laura A.
Journal:
Journal of Consumer Research
Year:
1996
Language:
english
File:
PDF, 1.47 MB
english, 1996