The Influence of Negation on Product Evaluations

The Influence of Negation on Product Evaluations

Grant, Susan Jung, Malaviya, Prashant, Sternthal, Brian
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Volume:
31
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/425093
Date:
December, 2004
File:
PDF, 129 KB
english, 2004
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