Volume 31; Issue 3

Journal of Consumer Research

Volume 31; Issue 3
5

The Influence of Negation on Product Evaluations

Year:
2004
Language:
english
File:
PDF, 129 KB
english, 2004
8

Editorial Review Board

Year:
2004
Language:
english
File:
PDF, 506 KB
english, 2004
10

Adversaries of Consumption: Consumer Movements, Activism, and Ideology

Year:
2004
Language:
english
File:
PDF, 92 KB
english, 2004
11

Subjective Knowledge, Search Locations, and Consumer Choice

Year:
2004
Language:
english
File:
PDF, 66 KB
english, 2004
12

Humor in Television Advertising: A Moment‐to‐Moment Analysis

Year:
2004
Language:
english
File:
PDF, 50 KB
english, 2004
13

The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

Year:
2004
Language:
english
File:
PDF, 148 KB
english, 2004
14

Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion

Year:
2004
Language:
english
File:
PDF, 70 KB
english, 2004
15

Altering Experienced Utility: The Impact of Story Writing and Self‐Referencing on Preferences

Year:
2004
Language:
english
File:
PDF, 246 KB
english, 2004
16

The Role of Normative Political Ideology in Consumer Behavior

Year:
2004
Language:
english
File:
PDF, 122 KB
english, 2004
17

Goal Orientation and Consumer Preference for the Status Quo

Year:
2004
Language:
english
File:
PDF, 69 KB
english, 2004
19

The Asymmetric Effect of Discount Retraction on Subsequent Choice

Year:
2004
Language:
english
File:
PDF, 52 KB
english, 2004
20

The Effect of a Delay between Choice and Consumption on Consumption Enjoyment

Year:
2004
Language:
english
File:
PDF, 70 KB
english, 2004
24

The Short‐ and Long‐Term Effects of Measuring Intent to Repurchase

Year:
2004
Language:
english
File:
PDF, 59 KB
english, 2004