The Brand Positivity Effect: When Evaluation Confers...

Journal of Consumer Research 2004 / 12 Vol. 31; Iss. 3

The Brand Positivity Effect: When Evaluation Confers Preference

Posavac, Steven S., Sanbonmatsu, David M., Kardes, Frank R., Fitzsimons, Gavan J.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/425099
Date:
December, 2004
File:
PDF, 119 KB
english, 2004
Conversion to is in progress
Conversion to is failed