The Effect of Regulatory Orientation and Decision Strategy...

Journal of Consumer Research 2009 / 04 Vol. 35; Iss. 6

The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments

Wan, Echo Wen, Hong, Jiewen, Sternthal, Brian
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
35
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/593949
Date:
April, 2009
File:
PDF, 272 KB
english, 2009
Conversion to is in progress
Conversion to is failed