Opportunity Cost Neglect

Journal of Consumer Research 2009 / 12 Vol. 36; Iss. 4

Opportunity Cost Neglect

Frederick, Shane, Novemsky, Nathan, Wang, Jing, Dhar, Ravi, Nowlis, Stephen
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Volume:
36
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/599764
Date:
December, 2009
File:
PDF, 841 KB
english, 2009
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