Volume 36; Issue 4

Journal of Consumer Research

Volume 36; Issue 4
1

The Denomination Effect

Raghubir, Priya, Srivastava, Joydeep
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 267 KB
english, 2009
4

Why Do Consumers Buy Extended Service Contracts?

Chen, Tao, Kalra, Ajay, Sun, Baohong
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 296 KB
english, 2009
5

Editorial Review Board

Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 108 KB
english, 2009
6

Awards Announcements 2009

Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 75 KB
english, 2009
7

Masthead

Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 126 KB
english, 2009
8

Opportunity Cost Neglect

Frederick, Shane, Novemsky, Nathan, Wang, Jing, Dhar, Ravi, Nowlis, Stephen
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 841 KB
english, 2009
11

Escaping the Gift Economy

Marcoux, Jean‐Sébastien
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 298 KB
english, 2009
13

Seeking Freedom through Variety

Levav, Jonathan, Zhu, Rui (Juliet)
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 352 KB
english, 2009
14

Effects of Temporal Distance and Memory on Consumer Judgments

Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 225 KB
english, 2009
16

Forthcoming in February 2010

Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 48 KB
english, 2009
17

Nationalism and Ideology in an Anticonsumption Movement

Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 289 KB
english, 2009
18

Gaming Emotions in Social Interactions

Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.02 MB
english, 2009