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Volume 36; Issue 4
Main
Journal of Consumer Research
Volume 36; Issue 4
Journal of Consumer Research
Volume 36; Issue 4
1
The Denomination Effect
Raghubir, Priya
,
Srivastava, Joydeep
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 267 KB
Your tags:
english, 2009
2
Promotional Bundles and Consumers’ Price Judgments: When the Best Things in Life Are Not Free
Kamins, Michael A.
,
Folkes, Valerie S.
,
Fedorikhin, Alexander
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 302 KB
Your tags:
english, 2009
3
Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren
Kratzer, Jan
,
Lettl, Christopher
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 369 KB
Your tags:
english, 2009
4
Why Do Consumers Buy Extended Service Contracts?
Chen, Tao
,
Kalra, Ajay
,
Sun, Baohong
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 296 KB
Your tags:
english, 2009
5
Editorial Review Board
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 108 KB
Your tags:
english, 2009
6
Awards Announcements 2009
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 75 KB
Your tags:
english, 2009
7
Masthead
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 126 KB
Your tags:
english, 2009
8
Opportunity Cost Neglect
Frederick, Shane
,
Novemsky, Nathan
,
Wang, Jing
,
Dhar, Ravi
,
Nowlis, Stephen
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 841 KB
Your tags:
english, 2009
9
When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery
Lee, Yih Hwai
,
Qiu, Cheng
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 247 KB
Your tags:
english, 2009
10
Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation
Galak, Jeff
,
Redden, Joseph P.
,
Kruger, Justin
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 299 KB
Your tags:
english, 2009
11
Escaping the Gift Economy
Marcoux, Jean‐Sébastien
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 298 KB
Your tags:
english, 2009
12
When Mental Simulation Hinders Behavior: The Effects of Process‐Oriented Thinking on Decision Difficulty and Performance
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 266 KB
Your tags:
english, 2009
13
Seeking Freedom through Variety
Levav, Jonathan
,
Zhu, Rui (Juliet)
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 352 KB
Your tags:
english, 2009
14
Effects of Temporal Distance and Memory on Consumer Judgments
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 225 KB
Your tags:
english, 2009
15
Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 321 KB
Your tags:
english, 2009
16
Forthcoming in February 2010
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 48 KB
Your tags:
english, 2009
17
Nationalism and Ideology in an Anticonsumption Movement
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 289 KB
Your tags:
english, 2009
18
Gaming Emotions in Social Interactions
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.02 MB
Your tags:
english, 2009
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