The Influence of Implicit Attitudes on Choice When...

Journal of Consumer Research 2010 / 12 Vol. 37; Iss. 4

The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information

Dempsey, Melanie A., Mitchell, Andrew A.
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Volume:
37
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/653947
Date:
December, 2010
File:
PDF, 308 KB
english, 2010
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