Volume 37; Issue 4

Journal of Consumer Research

Volume 37; Issue 4
1

Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 270 KB
english, 2010
2

Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions

Litt, Ab, Tormala, Zakary L.
Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 326 KB
english, 2010
4

Editorial Review Board

Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 108 KB
english, 2010
5

Masthead

Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 124 KB
english, 2010
6

Awards Announcements 2010

Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 129 KB
english, 2010
7

How Mainstream Consumers Think about Consumer Rights and Responsibilities

Henry, Paul C.
Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 251 KB
english, 2010
10

Subtle Signals of Inconspicuous Consumption

Berger, Jonah, Ward, Morgan
Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 419 KB
english, 2010
12

Forthcoming in February 2011

Journal:
Journal of Consumer Research
Year:
2010
Language:
english
File:
PDF, 100 KB
english, 2010