An Explorative Study of Korean Consumer Participation in...

Journal of Global Marketing 2010 / 11 Vol. 23; Iss. 5

An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

Sung, Yongjun, Kim, Yoojung, Kwon, Ohyoon, Moon, Jangho
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Volume:
23
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2010.521115
Date:
November, 2010
File:
PDF, 172 KB
english, 2010
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