Journal of Global Marketing

Description:

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Secure an edge in competitive global markets with this exciting journal. Created to address marketing challenges, opportunities, and problems encountered by firms, industries, and governments on a global scale, the Journal of Global Marketing contains significant contributions to the fields of global marketing from scholars, practitioners, and public policymakers at all levels. This high-quality journal benefits academic and business researchers and consultants by providing them with new and improved methods, approaches, and techniques of global marketing management. In addition to treating North American and European aspects, the journal places special emphasis on the perspectives of contributors from other areas of the globe, particularly Asia, Africa, East and Central Europe, and Australia. Comparative marketing studies and marketing case studies on individual countries, regions, and industries form the foundation of the Journal of Global Marketing.