Co-creation Willingness Matrix and Capability Continuum for...

Journal of Global Marketing 2014 / 08 Vol. 27; Iss. 4

Co-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services

Lazarus, Davis, Krishna, Anupam, Dhaka, Sunishtha
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Volume:
27
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2014.909551
Date:
August, 2014
File:
PDF, 398 KB
english, 2014
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