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The role of sales and marketing integration in improving strategic responsiveness to market change
Lyus, David, Rogers, Beth, Simms, ChristopherVolume:
18
Language:
english
Journal:
Journal of Database Marketing & Customer Strategy Management
DOI:
10.1057/dbm.2011.5
Date:
March, 2011
File:
PDF, 267 KB
english, 2011