Commercializing a radical innovation: Probing the way to...

Industrial Marketing Management 2014 / 11 Vol. 43; Iss. 8

Commercializing a radical innovation: Probing the way to the market

Aarikka-Stenroos, Leena, Lehtimäki, Tuula
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Volume:
43
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2014.08.004
Date:
November, 2014
File:
PDF, 668 KB
english, 2014
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