The potential for innovativeness: a tale of the Swiss watch...

Journal of Marketing Management 2008 / 02 Vol. 24; Iss. 1-2

The potential for innovativeness: a tale of the Swiss watch industry

Tajeddini, Kayhan, Trueman, Myfanwy
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Volume:
24
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725708X273984
Date:
February, 2008
File:
PDF, 171 KB
english, 2008
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