Volume 24; Issue 1-2

Journal of Marketing Management

Volume 24; Issue 1-2
1

Consumers as resource integrators

Year:
2008
Language:
english
File:
PDF, 216 KB
english, 2008
2

The potential for innovativeness: a tale of the Swiss watch industry

Year:
2008
Language:
english
File:
PDF, 171 KB
english, 2008
3

Myopia, customer returns and the theory of planned behaviour

Year:
2008
Language:
english
File:
PDF, 227 KB
english, 2008
4

Creating the service experience

Year:
2008
Language:
english
File:
PDF, 114 KB
english, 2008
8

Myopia and choice: framing, screening and shopping

Year:
2008
Language:
english
File:
PDF, 198 KB
english, 2008
11

Marketing Myopia

Year:
2008
Language:
english
File:
PDF, 130 KB
english, 2008