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Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
Atkinson, Lucy, Rosenthal, SonnyVolume:
43
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.834803
Date:
January, 2014
File:
PDF, 483 KB
english, 2014