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Investigating the role of firm resources and environmental variables in new product commercialization
Saji, K.B., Saji, K.B., Shekhar Mishra, ShashiVolume:
22
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421311298641
Date:
February, 2013
File:
PDF, 372 KB
english, 2013