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A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism
Hult, G. Tomas M., Keillor, Bruce D., Lafferty, Barbara A.Volume:
12
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/J042v12n04_03
Date:
August, 1999
File:
PDF, 1.02 MB
english, 1999