![](/img/cover-not-exists.png)
Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model
Coulter, Keith S., Punj, Girish N.Volume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367360101
Date:
April, 2007
File:
PDF, 2.92 MB
english, 2007